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ASA bans Hollywoodbets ad shown to a 16-year-old

Enforcement & compliance

The UK Advertising Standards Authority upheld a complaint about a Hollywoodbets ad displayed on The-VFL.com to a user aged 16. It ordered the operator not to use the ad again unless it applies specific targeting to reduce the likelihood of under-18s seeing it.

The ruling requires Hollywoodbets to change its ad targeting to avoid exposing under-18s to the promotion.

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