UK gambling and betting companies reportedly spent about £2bn on advertising and marketing during 2024. The available text attributes the figure to a media report but does not identify the companies or provide further detail.
The reported figure gives operators and regulators a measure of industry advertising expenditure in 2024.
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It was reported that betting firms spent R$422m on advertising while facing proposed São Paulo restrictions. A municipal law could exclude the sector from public advertising spaces.
Sports betting companies spent R$1.44 billion on Brazilian open and pay television and radio advertising in 2025, according to a Tunad study. Open television accounted for about 85% of the total, while BetMGM, Betano and Betnacional represented about 62% of spending across TV and radio. The study excluded digital media and other channels, but included streaming.
It was reported that Blaze spent R$330m on advertising with Virginia Fonseca and other influencers in 2025. MPDFT brought a public civil action alleging misleading advertising.
US gambling operators spent $520m on celebrity and athlete endorsements in 2025 and $60m on responsible gambling communications, an 8.7-to-1 ratio, according to a 5W audit. The audit reviewed spending and regulator engagement by 30 operators over 24 months. In 11 of the 38 states with legal sports betting, regulators said they hear proactively from fewer than three operators a year on responsible gambling outside mandatory filings.
Fanatics chief executive Michael Rubin said regulated sportsbook operators could spend as much as $7bn on marketing, including advertising, in 2027. He gave the estimate in a CNBC interview earlier this week, citing competitive pressure from prediction markets. Rubin also recently estimated that privately held Fanatics could spend as much as $1bn.