ASA rules Play’n GO slot adverts breached UK advertising code
The UK Advertising Standards Authority (ASA) ruled that Play’n GO’s slot adverts breached the CAP Code because their cartoon imagery was likely to appeal strongly to under-18s. The ASA said the ads must not appear again in their current form; Play’n GO said the characters were designed for adults, while the regulator found its targeting measures insufficient.
The ruling requires Play’n GO to change the imagery used in the affected adverts and informs suppliers’ UK marketing controls.