Alberta Gaming, Liquor and Cannabis said Play Alberta has become the Edmonton Elks’ official sports betting partner under a multi-year agreement. The partnership includes renaming the field at Commonwealth Stadium Play Alberta Field for Elks home games, alongside branding and fan activities.
The agreement adds stadium naming and promotional rights to Play Alberta’s partnerships in Alberta.
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Play Alberta signed a multi-year sports betting partnership with the Edmonton Elks in Alberta, reportedly announced on 20 May 2025. The deal names Play Alberta the team’s official sports betting partner and renames Commonwealth Stadium Play Alberta Field for Elks home games.
Alberta’s regulated online gambling market has reached 50 licensed websites run by 29 companies, reportedly, as the province began enforcing restrictions on unlicensed operators after the 13 October transition deadline. Alberta iGaming Corporation chief executive Dan Keene said another 10 to 15 sites could launch by the end of 2026. Operators without approval must stop taking wagers from Alberta customers, while the Alberta Gaming, Liquor and Cannabis Commission can declare violators unsuitable for registration.
Alberta’s 90-day transition period for unregulated online operators ended on 13 October. The Alberta iGaming Corporation said 51 approved sites were live, with 30 operators launching regulated platforms. Operators without final authorisation must shut down in the province.
Alberta is relying on a larger regulated online gambling market to attract players from unlicensed sites, provincial minister Dale Nally said. The province launched its multi-operator market on 13 July 2026; around 70% of activity had previously taken place offshore, and 31 operators had joined within six weeks. Nally said player safety conditions include system-wide self-exclusion.
Reportedly, Alberta's regulated online gambling market opened to private operators on 13 July 2026, with around 50 licensees including bet365, BetMGM and DraftKings competing alongside the AGLC-run Play Alberta. Private operators pay a $50,000 application fee, a $150,000 annual registration fee and a 20% tax on gross gaming revenue.