Soft2Bet’s ToonieBet brand has signed as the official sports betting partner of Rock League’s inaugural season in Toronto, reportedly announced on 6 April 2026. The league’s first season runs from 6 to 12 April, with ToonieBet receiving visibility across digital and social channels and at the venue.
The agreement gives ToonieBet visibility during Rock League’s first season in Toronto.
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Venezia FC announced a partnership with PokerStarsNews, which will become the men’s first-team sleeve partner. The logo will appear on the team’s shirts in Serie A Enilive and the Coppa Italia Frecciarossa during the 2026/27 season, and the parties will produce content and initiatives for fans.
Polymarket has agreed to become the New York Yankees’ official prediction market partner for the remainder of the current season, according to the reported agreement. The deal includes branding at Yankee Stadium and during broadcasts on YES Network and Amazon Prime Video, alongside ticket and fan-experience provisions.
Kalshi and the Philadelphia 76ers entered a multi-year partnership, reportedly announced on 2 November 2026. The agreement includes postgame SEPTA rides for fans who attended the team’s game against the Knicks on 30 October, alongside fan-engagement activities.
The Philadelphia 76ers and Kalshi have reportedly entered a multi-year agreement that makes Kalshi an official partner of the team.
EAG360, the event combining Amuse Expo, CompSocUK and London Gaming Show, has named breast cancer support charity Little Lifts as its official partner. The show runs from 12 to 14 January at ExCeL London, and attending industry professionals will be invited to support the charity. EAG360 president Nick Harding said Little Lifts recently delivered its 50,000th box.
EAG360, the event combining Amuse Expo, CompSocUK and London Gaming Show, has named Little Lifts, a charity that supports people receiving treatment for breast cancer, as its official partner. The show is scheduled for 12 to 14 January at ExCeL London. Industry professionals attending the event will be invited to contribute to the organisation's work.
SBC named InsightPlay.ai its Official AI Solutions Partner for SBC Summit 2026 in Lisbon, according to the announcement. The company’s Bruna AI agent will engage prospective attendees before the event and provide participant support during the summit, which is scheduled for 29 September to 1 October 2026. The partnership follows deployments at SBC Summit Rio and SBC Summit Americas.