Soft2Bet’s ToonieBet has become an official sports betting and online casino partner of the Canadian Football League in Ontario under a multiyear agreement. The partnership includes CFL data and statistics for ToonieBet’s betting products, branded casino experiences and Grey Cup partnership rights.
The agreement gives ToonieBet access to CFL data and branded betting and casino activities in Ontario.
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Ontario's sports betting handle passed $1bn in June, with the 2026 FIFA World Cup driving activity. The tournament was held across the United States, Mexico, Toronto and Vancouver.
Altenar and the International Betting Integrity Association have partnered on sports betting integrity in Africa. The report cites IBIA projections, based on H2 Gambling Capital data, that African gambling GGR will reach US$19.4bn by 2030.
Altenar has joined the International Betting Integrity Association (IBIA), the company announced, with the sportsbook supplier citing the body's monitoring and intelligence-sharing work as the basis for its membership. IBIA is a not-for-profit association that works on sports betting integrity, and its membership covers more than 90 companies and 200 betting brands, according to the announcement.
BOYLE Sports has agreed a multi-year partnership with Leeds United, becoming the club’s official betting partner in the UK and Ireland. The agreement includes branding at Elland Road, matchday LED advertising, permanent signage and fan-facing digital content and competitions. BOYLE Sports said the deal supports its wider expansion in the UK market.
PureWager Group has become the Baltimore Orioles’ exclusive sports betting partner ahead of its planned Maryland sportsbook launch, the company said. The agreement also makes PureWager title sponsor of the PureWager Pavilion at the club’s ballpark. PureWager plans to launch in Michigan and has targeted four further states by the second quarter of 2026.
bet365 signed a multi-year agreement to become the UFC’s official sports betting partner in Canada and the US, the companies said. The deal includes promotion across UFC broadcasts, digital channels and social media, as well as a presence at live events; live odds and betting tickers will appear in streams where available in jurisdictions where bet365 is authorised.