Soft2Bet launches Betinia in Ontario and makes ToonieBet Redblacks partner
Soft2Bet began taking bets through its Betinia brand in Ontario earlier in August, bringing its number of brands operating in the province to three. The company also announced on 26 August that ToonieBet had become the Ottawa Redblacks’ exclusive sportsbook partner, with branding and activations at the team’s stadium and on its channels.
The deal adds a team partnership to ToonieBet’s presence in Ontario’s regulated sports betting market.