AGLC extends PlayAlberta partnership with Calgary Sports and Entertainment

Deals & M&A22 Sep 2024

Alberta Gaming, Liquor & Cannabis said it extended PlayAlberta’s partnership with Calgary Sports and Entertainment Corporation in Alberta. The agreement makes PlayAlberta the exclusive sports-betting and online-gambling partner of the Flames, Stampeders, Wranglers and Roughnecks, with GameSense and PlayAlberta branding on team kit. PlayAlberta generated $235 million for Alberta’s General Revenue Fund in 2023-24, the source said.

The extension preserves PlayAlberta’s exclusive sports-betting and online-gambling partnership with four Alberta teams.

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Licences & markets6 Jul 2026

AGLC registers 50 operators for Alberta’s commercial iGaming market

Alberta Gaming, Liquor and Cannabis listed 50 registered operators for the province’s commercial online gambling market as of 10 July 2026, according to the report. The market launched on 13 July with 22 sites run by 15 operators; the register includes government-run Play Alberta.

AGLC extends PlayAlberta partnership with Calgary Sports and Entertainment

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AGLC registers 50 operators for Alberta’s commercial iGaming market

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Alberta sets registration and revenue rules for open iGaming market

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AGLC registers 50 operators for Alberta’s commercial iGaming market

Alberta sets 13 July launch for regulated iGaming market

AGLC bans political-event betting in Alberta’s internet gaming rules

Alberta sets registration and revenue rules for open iGaming market

AGLC appoints Draisaitl and Wolf as Play Alberta responsible-play ambassadors