AGIC said bet365 has joined the Italian gaming concessions association as an associate member. The association already includes Brightstars Lottery, Eurobet, Lottomatica and Sisal; bet365 has been authorised to operate in Italy since 23 September 2014.
bet365's membership adds an operator to an association representing companies in Italy's licensed gaming sector.
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Lottomatica led Italy’s online betting market in September, reportedly, with a 36.3% share. Player spending reached €106 million, up 44% from the previous month, while turnover rose 20% to €1,312 million; Flutter held 28.1% and bet365 10.6%.
Lottomatica led Italy’s retail sports-betting market in September, reportedly, with a 45.2% share. Turnover reached €500 million, up 14% year on year, while player spending was €59 million, a 17% increase; Flutter held 29.8% and Eurobet 16.4%.
Online casino spending in Italy reached €304 million in July 2026, up 15.3% from the same month a year earlier, according to reported market figures. Lottomatica held a 31.10% share of spending, ahead of Sisal at 13.69% and Eurobet at 7.74%.
Agic warned that delays to Italy’s reform of land-based gambling and restrictions on the location of authorised venues could favour illegal gambling, according to a report. The association called for the reform to be completed and the rules on venue distribution to be revised; the report said the process had stalled after discussions between the government, regions and local authorities.
AGIC called for Italy to complete reform of the retail gambling sector, citing concessions that have operated for years under extensions and fragmented regional and municipal rules. Research by MDF Partners reported 2025 gross gaming revenue of €21.6bn and tax revenue of €11.5bn; online gambling grew 11% year on year while retail was broadly stable.