bet365 becomes UFC’s official sports betting partner in Canada and US
bet365 signed a multi-year agreement to become the UFC’s official sports betting partner in Canada and the US, the companies said. The deal includes promotion across UFC broadcasts, digital channels and social media, as well as a presence at live events; live odds and betting tickers will appear in streams where available in jurisdictions where bet365 is authorised.
The agreement adds bet365 betting integrations to UFC coverage in eligible markets across Canada and the US.