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BOYLE Sports partners with Leeds United as UK and Ireland betting partner

Deals & M&A

BOYLE Sports has agreed a multi-year partnership with Leeds United, becoming the club’s official betting partner in the UK and Ireland. The agreement includes branding at Elland Road, matchday LED advertising, permanent signage and fan-facing digital content and competitions. BOYLE Sports said the deal supports its wider expansion in the UK market.

The deal gives BOYLE Sports a new club partnership and branding presence at Leeds United’s home ground.

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