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CFL launches app with theScore Bet as presenting partner

Deals & M&A

The Canadian Football League launched a mobile app on 8 September with theScore Bet as its presenting partner, according to the league’s announcement. The partnership includes branding and scoreboard and betting-odds integrations across the CFL app, theScore’s media app and the sportsbook platform. The arrangement forms part of a broader, non-exclusive partnership with PENN Entertainment’s gaming brand.

The app extends theScore Bet’s visibility and betting integrations across CFL digital platforms.

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Latest reported results

PENN Entertainment NASDAQ: PENN

Quarter ended 30 September 2026

Revenue
USD 1.84bn
Operating income
USD 127.3m10-Q filing 0000921738-26-000028

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