Peter & Sons said its games are now available through agreements with operators representing about 70% of Italy’s leading ADM-licensed market. Named partners include Sisal, SNAI, PokerStars, Eurobet, Betsson Italia, Lottomatica, Goldbet and Diecimilauno, with distribution also supported by Octavian and Light & Wonder.
The reported operator reach expands Peter & Sons’ distribution across Italy’s regulated gambling market.
Quarter ended 30 September 2026
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Casaleggio Associati's August e-commerce ranking reportedly places Sisal first among Italian betting and casino websites, followed by Goldbet and Lottomatica. BetFlag gained 43 places and bet365 gained 15 in the overall top 100, ranking first and tenth respectively among the biggest risers.
AGIC said bet365 has joined the Italian gaming concessions association as an associate member. The association already includes Brightstars Lottery, Eurobet, Lottomatica and Sisal; bet365 has been authorised to operate in Italy since 23 September 2014.
Casaleggio Associati ranked Sisal first among Italian betting and casino websites, followed by Goldbet, Planetwin365 and Lottomatica. Its October ranking estimated monthly unique visitors at 8.4m, 2.87m, 2.54m and 1.73m respectively. The research excludes app traffic and uses estimated traffic alongside brand popularity, visit duration and bounce rates.
Sisal ranked first among Italian betting and casino websites in Casaleggio Associati's October Ecommerce Ranking, followed by Goldbet, Planetwin365 and Lottomatica, according to the research. The ranking estimates Sisal's monthly unique visitors at 8.4m, Goldbet's at about 2.87m, Planetwin365's at 2.54m and Lottomatica's at 1.73m.
Lottomatica led Italy’s retail sports-betting market in September, reportedly, with a 45.2% share. Turnover reached €500 million, up 14% year on year, while player spending was €59 million, a 17% increase; Flutter held 29.8% and Eurobet 16.4%.
Italian online sports betting, including virtual bets, recorded €156.2 million in spending in July 2026, according to the report. Lottomatica led with 31% of spending share, followed by Sisal at 22.1% and Snaitech at 10.4%.