PENN secures MLB player rights for ESPN Bet and theScoreBet
PENN Entertainment agreed with MLB Players Inc., through OneTeam Partners, to use MLB player names, images and likenesses on ESPN Bet in the US and theScoreBet in Canada. The rights cover marketing and retail campaigns, according to the announcement; PENN executive Jason Birney said the partnership creates further opportunities to engage fans.
Licensed player rights give PENN’s brands marketing and retail opportunities in the US and Canada.