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Penn ends ESPN Bet partnership and plans US sportsbook rebrand

Deals & M&A

Penn Entertainment said it would end its 10-year, $1.5bn partnership with ESPN and rebrand its US online sportsbook as theScore Bet, with changes planned by December 2025. ESPN said DraftKings would become its official bookmaker from 1 December, when the standalone ESPN Bet app was due to close.

The changes alter the sportsbook brands and media partnership arrangements available to US betting customers.

End-of-day close PENN Entertainment (PENN), USD, to 19 December 2025
Story date22 September 202519 December 2025

Latest reported results

PENN Entertainment NASDAQ: PENN

Quarter ended 30 September 2026

Revenue
USD 1.84bn
Operating income
USD 127.3m10-Q filing 0000921738-26-000028

DraftKings NASDAQ: DKNG

Quarter ended 30 September 2026

Revenue
USD 1.33bn10-Q filing 0001883685-26-000041
Operating income
−USD 493.1m10-Q filing 0001883685-26-000041

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