Penn ends ESPN Bet partnership and plans US sportsbook rebrand
Penn Entertainment said it would end its 10-year, $1.5bn partnership with ESPN and rebrand its US online sportsbook as theScore Bet, with changes planned by December 2025. ESPN said DraftKings would become its official bookmaker from 1 December, when the standalone ESPN Bet app was due to close.
The changes alter the sportsbook brands and media partnership arrangements available to US betting customers.