NFL names theScore Bet Canadian sportsbook and casino partner
The NFL has named theScore Bet an official sportsbook and casino partner in Canada under an agreement with PENN Entertainment. The partnership gives theScore Bet rights to use NFL league and team intellectual property in approved marketing and promotional campaigns, as well as access to league media and fan events. An NFL spokesperson said theScore Bet is its fourth official betting partner in Canada.
The agreement gives PENN’s Canadian gambling brands NFL marketing and intellectual-property rights.