theScore Bet secures NFL trademark rights in Canada through multiyear deal
Deals & M&A · SectorWire deskSource published
Summary
Reportedly, PENN Entertainment's theScore Bet has obtained rights to use NFL trademarks in Canada under a new multiyear partnership with the league. The agreement covers sports betting and online operations.
Why it matters
The deal gives theScore Bet NFL branding rights in Canada, a market where operators compete for sportsbook visibility.
Last close USD 14.50 on 23 October 2026. USD 14.77 at the last close before the story date (2 October 2026). Range USD 14.50 to 18.65, axis not from zero. Delayed end-of-day data, not live. Not investment advice.
Cite as: SectorWire, “theScore Bet secures NFL trademark rights in Canada through multiyear deal”, 4 October 2026, https://sectorwire.news/item/thescore-bet-secures-nfl-trademark-rights-in-canada-through-multiyear/
Key facts
- Parties
- Penn Entertainment, theScore.Bet, NFL
- Market
- Canada
- Shares
- Penn Entertainmentdown 6.2%1DLatest close · change from previous closeNASDAQ: PENN · · end-of-day, delayed