Peers for Gambling Reform urges UK action on gambling social media marketing
Peers for Gambling Reform called on UK ministers and regulators to tighten action on gambling promotion through social media content, in a letter sent on 11 September. The group urged the Advertising Standards Authority to require prominent advertising labels on gambling-related posts and asked ministers to consider a complete ban. The ASA said an expanded CAP Code would give it greater scope to address potentially irresponsible gambling ads.
Any change to the ASA’s approach could affect how gambling operators promote brands through social media content.