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Optimove reports US betting activity reached 12-month highs in October

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Optimove reported that US active users and betting amounts reached 12-month highs in October. Sports betting amounts rose 25.3%, driven by the MLB World Series, WNBA Finals and NFL season. US players deposited more than three times the global average.

US actives and bet amounts hit 12-month highs in October, according to Optimove. The MLB World Series, WNBA Finals and NFL season drove a 25.3% rise in sports bet amounts. Deposits by US players remained at over triple the global average.

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Optimove reports US retention rates hit a 12-month high in September

Optimove analysis reportedly found that US retention rates reached a 12-month high in September. Deposits fell 12.2% and sports bet amounts declined 17.9% from August, while active sports bettors returned close to the October 2025 baseline.

US retention rates climbed to a 12-month high in September, according to Optimove. The analysis was dated 30/10/2026. Deposits declined 12.2% from August, while sports bet amounts were down 17.9%. Active sports bettors, meanwhile, came back close to the October 2025 baseline, the analysis reveals.

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