Optimove executive outlines 2026 plans following Smartico acquisition
In an interview, Optimove sales executive Rafael Alessi discussed the company’s 2026 plans and its acquisition of Smartico, announced in early April. Alessi said Smartico would remain a competitor in the market despite joining the same group, and described Brazil’s regulated betting market and player behaviour as areas of focus.
The acquisition brings Smartico into Optimove’s group while the companies continue to operate as competitors, affecting suppliers serving Brazil.