Optimove and the Gaming Operations Academy announced a two-day online CRM and gamification masterclass for Brazil, scheduled for 3 and 4 December 2025. The programme will cover Brazil’s regulatory framework for CRM, player segmentation, campaign planning, multichannel communication and gamification.
The course will address CRM practices and regulatory considerations for suppliers and operators working in Brazil.
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Optimove said it has expanded its Brazilian operations since incorporating a local legal entity in June 2025, and named EstrelaBet, Betnacional, Betano and bet365 among its local operator clients. The company also listed new hires in partnerships, sales and customer success; EstrelaBet CMO Renan Cavalcanti commented on the platform’s use for player engagement.
Optimove said it has expanded its team and client base in Brazil, where it registered a local legal entity in June 2025. The company said four of the five largest iGaming operators in the region use its platform and named EstrelaBet, Betnacional, Betano and bet365 among its clients.
Optimove analysis reportedly found that US retention rates reached a 12-month high in September. Deposits fell 12.2% and sports bet amounts declined 17.9% from August, while active sports bettors returned close to the October 2025 baseline.
US retention rates climbed to a 12-month high in September, according to Optimove. The analysis was dated 30/10/2026. Deposits declined 12.2% from August, while sports bet amounts were down 17.9%. Active sports bettors, meanwhile, came back close to the October 2025 baseline, the analysis reveals.
Optimove analysis of an average of 6.2 million monthly players found sports-betting momentum continued for a second consecutive month in Greece, Spain and the UK. Activity days increased in Italy, the report said.
RevFy and Optimove agreed a partnership targeting customer acquisition in Latin American iGaming. The report described RevFy’s work as diversifying media channels.