SportyBet executive outlines LaLiga partnership plans for Brazil
SportyBet and LaLiga announced a partnership in January 2026 focused on the Brazilian market. In an interview, Sporty Group’s Latin America regional director Igor Liporase said the plans include brand visibility and fan engagement in the short term, followed by digital experiences, local fan initiatives and responsible-gambling practices.
The partnership sets out planned marketing, digital and responsible-gambling activity for SportyBet in Brazil.