OpenBet reported more than 175 million bets and US$3bn in stakes processed for global customers during the 2026 World Cup. The company said Player Props bets reached 23 million, up 130% from Qatar 2022, while BetBuilder bets in the final rose 39% from the previous tournament final.
The figures show suppliers and operators where football betting activity expanded across player and live markets.
The day’s most important stories, free. One email a day.
Brazil’s Secretariat of Prizes and Bets said Ordinance SPA/MF No. 2,596/2026 governs betting-company brand exposure during the 2027 Women’s World Cup in Brazil. It permits official FIFA sponsors, commercial partners and suppliers to display brands on tournament-related assets, but bars betting offers, promotions and links directing consumers to betting platforms. Operators’ related authorisation requests may be submitted until 31 October 2026 for priority review.
Brazil’s Secretariat of Prizes and Betting issued rules for an accelerated authorisation process for fixed-odds betting companies linked to the 2027 FIFA Women’s World Cup. Eligible Brazilian FIFA partners or contractors may seek a limited licence for 24 May to 25 August 2027, paying R$1,528,767.12 and establishing a R$2.5m reserve, or apply for a five-year authorisation. Applications are due by 31 October 2026, and event-period licensees may offer bets only on the tournament.
Brazilian fixed-odds betting platforms recorded more than 120 million transactions during the 2026 World Cup, according to a study by identity-verification company Unico. The study found 13 million unique active bettors, with activity peaking at 1,513 requests per second during Brazil's match against Scotland on 24 June. Unico said its systems blocked 770,000 fraud attempts during the tournament.
Reportedly, Brazil’s tournament legislation provides an advertising exception for betting sponsors at the Women’s World Cup in 2027. The law passed in June 2026 permits brand exposure by companies not yet regulated in Brazil.
Betsson said Portugal was the most-backed team to win the 2026 World Cup across its 25 betting markets, despite Spain having the shortest odds. The company said France, the Netherlands and Argentina followed Portugal by betting volume, while Spain ranked fifth. Betsson also identified Kylian Mbappé as both the leading outright favourite and its most-backed player for the tournament’s top-scorer market.