Mohegan Digital announced a marketing partnership with the Philadelphia Flyers. Mohegan Pennsylvania Online Casino will run in-game and on-site activations and receive digital, broadcast and social media branding, alongside a segment on NBC Sports Philly.
The partnership gives Mohegan Pennsylvania Online Casino promotional placements across Flyers events and media channels.
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DATA.BET has signed a partnership with Africa-focused SportsDay as it explores opportunities in Africa.
Reportedly, Midnite has agreed a three-year deal to become the NFL's official sports betting partner in the UK and Ireland through the 2028-29 season, replacing Paddy Power. The package covers broadcast sponsorship on Sky Sports, free-to-play games, co-branded content and activations around the London Games and Super Bowl, and integrates Midnite into the league's integrity and responsible gaming frameworks.
PENN Entertainment said theScore Bet agreed a multi-year partnership with the NFL in Canada. The deal gives PENN access to NFL marks and marketing, advertising, hospitality and fan-engagement assets for sportsbook and iCasino campaigns, including around NFL Kickoff, the draft, the postseason and the Super Bowl. PENN said its Canadian gaming brands operate in Ontario and Alberta.
Codere Online announced a multi-year agreement with the NFL to become its official betting partner in Mexico. The company will also sponsor the NFL Mexico City Game on 22 November 2026 and the Super Bowl LXI in February 2027, and will run fan activities linked to NFL events in Mexico.
Rush Street Interactive (RSI) announced on Wednesday that BetRivers had signed an exclusive partnership with Gateway Casinos & Entertainment in Alberta. The companies plan to link BetRivers’ online gambling offering with Gateway’s Edmonton properties through joint promotions and events starting this summer.