Midnite said it raised $10m in a Series B round led by Discerning Capital, the Raine Group and Play Ventures, with Venrex and Big Bets also investing. The company said it would use the funding to support UK growth; Discerning Capital partner David Williams will join its board.
The funding supports Midnite’s UK growth, while a new investor representative joins its board.
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Reportedly, Midnite has agreed a three-year deal to become the NFL's official sports betting partner in the UK and Ireland through the 2028-29 season, replacing Paddy Power. The package covers broadcast sponsorship on Sky Sports, free-to-play games, co-branded content and activations around the London Games and Super Bowl, and integrates Midnite into the league's integrity and responsible gaming frameworks.
Midnite appointed Anthony Ladislaus as general manager for its Gibraltar operations, reportedly. He had spent almost eight years at Entain, the parent company of Ladbrokes and Coral.
The ASA banned a TikTok advert linked to Midnite after an AI-generated man shown using a gambling app appeared under 25. Midnite said it had not authorised the spot, which an affiliate partner published.
The UK’s Advertising Standards Authority cleared White Hat Gaming’s adverts on HLTV, finding they were not directed at under-18s, according to a report. It also upheld a complaint about a Midnite TikTok advert featuring an AI-generated person who appeared under 25, ordering that the advert not appear again and telling Midnite and affiliate Limay Media to prevent similar adverts.
The UK’s Advertising Standards Authority warned Dribble Media, the company behind Midnite, over a TikTok advert seen on 3 July 2026, according to a report. The ASA found that the AI-generated character appeared to be under 25 and that the prompt lacked age safeguards; it also ruled that White Hat Gaming’s esports adverts were not directed at under-18s.