Melbourne Cup lifts Australian licensed betting-brand demand 50%
Australian licensed betting brands recorded a 50% rise in search demand during the week of 2–8 November, while offshore brands fell 35%, Blask said. The race-day figures showed licensed operators taking 96% of demand, with Sportsbet at 47% and TAB at 18%; the index measures searches, not wagering amounts.
Operators can see licensed brands captured 96% of race-day search demand, while offshore brands’ weekly search demand fell 35%.