ACMA reports widespread AI use across Australia’s gambling sector
Australia’s ACMA published research this week on gambling operators’ use of artificial intelligence, including marketing, risk monitoring and fraud detection. The research says Sportsbet’s chatbot handles more than one-third of customer enquiries, while Betfair Australia reported a 22% improvement in odds accuracy using AI.
The findings identify AI uses and potential player-protection risks that operators and regulators may need to assess.