Macquarie analyst estimates Super Bowl sportsbook hold at 0% to 5%
Macquarie Equity Research analyst Chad Beynon estimated that US sportsbooks recorded a 0% to 5% hold on Super Bowl LIX, depending on same-game parlays and prop bets. He said those wagers, Philadelphia’s win and losing Kansas City bets at half-time supported operators, while the result was below average for hold; FanDuel separately reported $16.6 million in bets, 19% above last year.
The estimates and operator figures provide insight into betting mix and sportsbook performance during a major US event.