An anonymous source at a major US sportsbook and analysts at JMP Securities said the Philadelphia Eagles’ 40-22 win over the Kansas City Chiefs appeared positive for sportsbook margins. JMP had forecast about $1.75 billion in wagers on the game and estimated player markets accounted for 50% to 60% of Super Bowl bets.
The estimates indicate how event outcomes and player-prop activity may affect sportsbook margins and quarterly forecasts.
The day’s most important stories, free. One email a day.
Nevada sportsbooks reportedly won $22.1 million on $151.6 million wagered on the Super Bowl, according to figures released by the Nevada Gaming Control Board. The reported 14.6% hold compared with a $11.1 million win and 5.9% hold the previous year.
DraftKings sports operations director Johnny Avello said the Chicago Bears moved from +1400 to +1200 in Super Bowl futures after trading for Jeffery Simmons on 29 October. After Chicago’s 34-17 win over Seattle on 2 November, the Bears stood at +750, behind the San Francisco 49ers at +550 and Buffalo Bills at +600.
Robinhood has added sports and entertainment event contracts ahead of Super Bowl LX, including markets on game periods, team totals, halftime performances and advertisements. A company representative said the newly added Super Bowl derivatives are Kalshi contracts; Robinhood expects to add more during the week.
Webull has removed its brokerage fee on prediction contracts linked to the Super Bowl, while traders still pay exchange costs, the company said. The contracts are offered through its partnership with Kalshi, which the report describes as an exchange approved by the Commodity Futures Trading Commission. Webull US chief executive Anthony Denier said event-driven trading had grown faster than the company’s other segments since launching in Q3 2025.
Citizens Equity Research analyst Jordan Bender forecast legal Super Bowl 60 betting of $1.5 billion, a 2% year-on-year fall. He said last year’s operator hold of about 17% would make comparisons difficult, while Missouri is the only new state market included. Bender also said prediction-market activity could put pressure on legal sportsbook handle.