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Kenya’s BCLB restricts gambling advertising and bans celebrity endorsements

Regulation

Kenya’s Betting Control and Licensing Board issued gambling advertising guidelines on 29 May 2025, the Board said. Ads must receive BCLB approval and Kenya Film Classification Board classification before distribution; the rules prohibit celebrity and influencer endorsements and set requirements for responsible-gambling messages, age restrictions and licence details. The guidelines followed a 30-day suspension of gambling advertising across media channels.

Operators and advertisers must secure approval and comply with new restrictions across advertising formats and platforms.

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Regulation

Piracicaba bans betting advertising in public spaces and events

The Piracicaba municipality in São Paulo state has prohibited advertising by fixed-odds betting platforms in public spaces and events, according to a decree published in the Official Gazette. The ban, reported by G1 Piracicaba e Região, covers municipal property, transport equipment and events linked to the local administration, and takes effect within 90 days. Educational messages about gambling risks remain permitted if they do not promote any platform.

The Piracicaba municipality in São Paulo state has prohibited advertising by fixed-odds betting platforms in public spaces and at events, according to a municipal decree published in the Official Gazette. The measure takes effect within 90 days, according to the decree. The ban was reported by G1 Piracicaba e Região.

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