ACMA publishes first guidance on celebrity ban in Australian gambling advertising
Regulation · SectorWire deskSource published
Summary
Australia's ACMA has published initial guidance on the celebrity provision of the country's new gambling advertising reform. From 1 January 2027, gambling advertising on television, radio and online may not show celebrities, and licensed online betting operators may not sign contracts involving celebrities in betting advertising. The rules cover all platforms, including news sites, online games and social media.
Why it matters
Operators and marketing partners must remove celebrity endorsements from Australian betting advertising and contracts from January 2027.
Cite as: SectorWire, “ACMA publishes first guidance on celebrity ban in Australian gambling advertising”, 21 October 2026, https://sectorwire.news/item/acma-publishes-first-guidance-on-celebrity-ban-in-australian-gambling/