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Brazil bans fixed-odds betting advertising under provisional measure

Regulation

Brazil’s Provisional Measure 1.394/2026 prohibits the operation, offering, intermediation and advertising of fixed-odds betting, with immediate effect from its publication on 25 September, according to the report. Existing advertising and sponsorship materials must be removed within ten days, while previously contracted materials may run until 5 October; new advertising and sponsorship deals are barred from publication.

Operators, media companies and sponsors face immediate restrictions on new betting promotions and a deadline for removing existing material.

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