Kaizen Gaming acquired sports trading and analytics provider GameplAI, according to the announcement. Kaizen plans to integrate GameplAI’s technology into its Betano platform and sports trading operations, while GameplAI will continue serving external B2B partners, including Betsson and Superbet.
Kaizen gains trading technology for Betano while GameplAI continues serving external B2B partners.
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A media-reported analysis found that betting companies’ main-sponsor deals with 14 Brazilian Série A clubs totalled about R$1.01bn a year, equal to 28.2% of their combined monthly player wage bills. The estimate compares sponsorship values with reported wage-bill estimates, which the report said are not calculated using a standard method.
Kaizen Gaming, owner of Betano, said it would maintain its Brazilian employees’ jobs until Congress completes its review of Provisional Measure No. 1.394/2026. The company said it was complying with current law and would honour existing social investment commitments, but did not extend its job guarantee beyond the review period.
Kaizen Gaming and UEFA have announced a new sponsorship agreement making Betano an official sponsor of Euro 2028, hosted by England, Scotland, Wales and Ireland. Betano also sponsored Euro 2024; the deal’s financial terms and duration beyond the 2028 tournament were not disclosed.
Betano, the international betting brand of Kaizen Gaming, has been appointed an official sponsor of Euro 2028, the European football championship hosted by England, Scotland, Wales and Ireland. UEFA and Kaizen Gaming announced the new sponsorship agreement at an official meeting in Athens, according to the announcement. The financial terms and the duration of the agreement beyond the Euro 2028 tournament were not disclosed.
Allwyn said Brazil’s temporary ban on online sports betting and iGaming could affect its 2026 financial outlook. The group said its previous guidance of an Adjusted EBITDA margin of about 37% no longer applied; its preliminary assessment was that the impact would be limited if the ban remained in force for the rest of 2026. Kaizen Gaming, in which Allwyn holds a 36.75% stake, is preparing legal action to protect Betano’s rights in Brazil, according to Allwyn.
Betting companies notified some Brazilian football clubs that sponsorship contracts could end if the federal government imposes a ban on online betting, according to the report. Superbet contacted São Paulo and Fluminense, while Esportes da Sorte sent a notice to partner clubs including Corinthians, which confirmed receipt; Betano had discussed possible termination with Flamengo but had not formally notified the club.