Gambling Commission research identifies gaps in consumer information
The UK Gambling Commission published research on how gamblers understand informed choice, according to a report. Participants said key information could be difficult to find, unclear or poorly timed, and raised concerns about assumptions around odds knowledge and generic guidance. The study frames informed choice as the ability to understand and use relevant information throughout the gambling experience.
Operators may need to review how clearly and effectively they present product, risk and cost information to consumers.