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FPF expects seven sponsors for 2027 Paulistão as club payments remain undecided

Deals & M&A

The São Paulo Football Federation has seven sponsors confirmed for the 2027 Paulistão, down from 19 commercial partners in 2026, while club participation payments for 2027 remain undecided. In 2026, Corinthians, Palmeiras, São Paulo and Santos each received R$ 34 million; Mirassol and Red Bull Bragantino received R$ 11 million each, and other clubs received R$ 8 million apiece. The federation said it expects to keep current payment levels.

The lower sponsor count could affect the participation payments clubs receive from the federation in 2027.

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Regulation

Brazilian government measure bars betting firms, putting club sponsorship revenue at risk

Brazil’s Provisional Measure No. 1,394/2026 prohibits sports betting companies, reportedly putting football clubs’ sponsorship income at risk. The report says betting firms account for 34% of Série A clubs’ marketing revenue and sponsor 14 of the league’s 20 teams; Botafogo’s contract with a betting company provides R$50 million annually. Clubs are seeking replacement sponsors while awaiting possible action by Congress or the Supreme Federal Court.

Brazil's Provisional Measure No. 1,394/2026, issued by President Luiz Inácio Lula da Silva's government to ban sports betting companies, has stripped Brazilian football clubs of one of their largest revenue sources. Betting firms account for 34% of Série A clubs' marketing revenue and hold the main sponsorship slot at 14 of the league's 20 teams, according to consultancy Sports Value.

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