Guarani Futebol Clube announced Bigbet as its main sponsor for the remaining matches of the Campeonato Paulista, with the agreement running until the competition ends. The club said president Rômulo Amaro’s management led the deal, with marketing head Adriano Hintze involved in negotiations.
The short-term sponsorship adds a named betting company to a Brazilian football club’s commercial partners.
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Brazil's ban on betting advertising has left seven of the 14 Série A clubs that had betting brands as main shirt sponsors without one, citing Poder360. Betting firms accounted for 34% of marketing revenue at Brazil's 20 biggest clubs in 2025, about R$1.1bn of R$3.2bn, according to Sports Value. Flamengo and Fluminense wore "Proibir não é proteger" shirts in protest.
Brazil's ban on betting advertising has left seven of the 14 Série A clubs that had betting brands as main shirt sponsors without one, citing a Poder360 survey. The survey covered the last two rounds of the 2026 Campeonato Brasileiro. The federal provisional measure prohibited advertising, marketing and sponsorship related to fixed-odds betting in the country.
Clube de Regatas Brasil said Bolsa de Aposta will be its master sponsor for the club’s 2026 campaign under a one-year agreement. The betting platform will feature on the front of the team shirt and across assets at Estádio Rei Pelé; CRB said the deal is its largest private sponsorship to date.
The Merkur Group was main sponsor of the German table football league's (DTFL) Bundesliga finals weekend, held on 26 and 27 September in Limburg an der Lahn. TFC St. Wendel won the men's title 42:37 against Silpion Hamburg, while Bears Berlin took the women's championship. Merkur's marketing head said the company has been a partner of the DTFL for many years.
The Merkur Group was main sponsor of the Bundesliga finals weekend of the German table football league, the DTFL, the company said in a press release. The event took place on 26 and 27 September at the Kreissporthalle in Limburg an der Lahn, where the men's and women's Bundesliga seasons concluded with the deciding match days and playoffs.
Eurobet.live agreed a multi-year sponsorship to become AS Roma’s main shirt sponsor through the 2028/29 season. The branding appeared on the team’s shirt on 15 March, and the companies said they plan digital initiatives for supporters.
BEGE 2026 named PopOK Gaming an official sponsor of the Balkan Entertainment and Gaming Expo. The organisers said attendees can meet the company’s team and discuss potential collaborations.
BEGE 2026 has announced PopOK Gaming as an official sponsor of the next edition of the Balkan Entertainment and Gaming Expo, according to the organisers. The announcement was dated 14 October 2026.