São Paulo clubs discuss response to proposed betting advertising restrictions
By SectorWire desk ·
Summary
São Paulo football clubs and betting executives met on 11 September to discuss proposed municipal advertising restrictions. Bill 560/2025 would prohibit betting promotion at city events, with potential fines reaching R$50,000. The report cited Globo Esporte’s estimate that betting sponsorships generate around R$350m annually for Corinthians, Palmeiras and São Paulo.
Why it matters
Betting advertisers could lose promotion at São Paulo city events and face fines under the proposed municipal restrictions.