By SectorWire desk ·
Major São Paulo football clubs held an emergency meeting over a possible sports betting advertising ban on 14 September. Representatives included Corinthians, Palmeiras, Santos and São Paulo.
A possible sports betting advertising ban puts promotional opportunities involving São Paulo football clubs at risk.
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Betting operators face proposed advertising restrictions at São Paulo city events and BRL50,000 fines, pending council votes and mayoral consideration.
Betting advertisers could lose promotion at São Paulo city events and face fines under the proposed municipal restrictions.
Brazilian clubs warn the prohibition would eliminate betting revenues, citing approximately €200m paid to prominent clubs in 2025.
Proposed betting advertising restrictions could affect R$350m in annual revenue across Corinthians, Palmeiras and São Paulo.
Betting advertisers face a proposed city-event ban, while event organisers risk fines and suspension of organising rights.
The timing of Fux’s review and the MP’s required congressional vote affect operators’ authorisations and betting sponsorships in Brazil.