Flutter announced that Tombola’s bingo product is now available through Sisal’s Italian app and website. The companies will share player liquidity, and a 75-ball Super Bingo game has launched in Italy. Flutter said a second phase, planned for later in the year, will add Tombola casino content to Sisal.
The integration expands Sisal’s Italian offering and combines player pools across the two Flutter brands.
Quarter ended 30 September 2026
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Reportedly, Sisal, Snai and PokerStars, brands of Flutter Southern Europe & Africa, won seven awards at the EGR Italy Awards 2026. Sisal took four prizes including Operator of the Year for the seventh consecutive year, Snai won Innovation in Sports Betting and PokerStars took Poker Operator and Marketing Campaign.
Lottomatica led Italy’s online betting market in September, reportedly, with a 36.3% share. Player spending reached €106 million, up 44% from the previous month, while turnover rose 20% to €1,312 million; Flutter held 28.1% and bet365 10.6%.
Lottomatica led Italy’s retail sports-betting market in September, reportedly, with a 45.2% share. Turnover reached €500 million, up 14% year on year, while player spending was €59 million, a 17% increase; Flutter held 29.8% and Eurobet 16.4%.
Sisal and Italy’s CONI launched the Win for Italia Team national-pool lottery game on 28 September, following its presentation on 8 September. According to the Italian Federation of Tobacco Retailers, 26.5% of sales will go directly to CONI to support Italian sport activities and programmes.
Flutter selected Comversa Reply to develop and monitor generative engine optimisation for Sisal, SNAI and PokerStars in its Southern Europe and Africa region, according to a report dated 3 September 2026. The assignment includes assessing brand visibility and analysing responses generated by artificial intelligence systems.