Flutter establishes Southern Europe and Africa structure across six markets

Flutter is establishing Flutter S.p.A. as the parent company for its concession-holding businesses in Southern Europe and Africa, reportedly. Flutter S.p.A. is the new name for Sisal S.p.A., and its registration with the business register is under way. The parent company will oversee entities in Italy, Spain, France, Portugal, Turkey and Morocco and guide the region’s strategy.

In Italy, the activities of Sisal, Snai and PokerStars will be integrated into Digital Italy and Retail & Omnichannel Italy. Digital Italy will manage digital activities, while Retail & Omnichannel Italy will oversee the physical network and integration between channels. The three brands will continue to operate with their separate identities. The Italian restructuring is intended to simplify processes and improve collaboration within the group.

Roberto Di Fonzo, Flutter’s Southern Europe and Africa chief executive, said scale, speed and investment capacity were becoming more important as the sector changes and consolidates. Di Fonzo will coordinate the regional leadership team. The team includes Paola Bausano as chief product officer, Manuela Belmonte as chief legal and risk officer, and Francesco Borsetti as chief digital Italy officer. Sian Carson is chief people officer, Selim Ergün is managing director of Sisal Şans in Turkey, and Massimo Ingrassia is chief retail and omnichannel Italy officer. Mario Martinelli is chief technology officer, Laura Orsini is chief financial officer, Rosangela Robbiani is chief public affairs officer and Enrico Rusi is chief transformation officer.

Marco Tiso and Camilla Folladori are leaving Flutter.