Flutter renames Sisal S.p.A. as Flutter S.p.A. for six markets
People moves2 min read
Flutter said Sisal S.p.A. is being renamed Flutter S.p.A., with registration pending, to serve as the parent company for its concession-holding entities in Italy, Spain, France, Portugal, Turkey and Morocco. The group said Sisal, Snai and PokerStars will retain their identities as it establishes new digital and retail functions in Italy.
Sisal S.p.A. is being renamed Flutter S.p.A., with registration under way, Flutter said. The company will oversee the group's concession holders in Italy, Spain, France, Portugal, Turkey and Morocco. Sisal, Snai and PokerStars will continue operating under their existing identities.
The restructuring in Italy is intended to simplify processes and improve collaboration across the group. Activities across the three brands in Italy will be integrated into Digital Italy, responsible for digital operations, and Retail & Omnichannel Italy, responsible for the physical network and integration between channels.
Roberto Di Fonzo, Flutter's Southern Europe & Africa CEO, said the industry was undergoing significant transformation and consolidation, making scale, speed and investment capacity increasingly important. He said Flutter S.p.A. would bring six markets and three major legal gambling brands under one leadership, strengthening the group's competitive position. Di Fonzo said the structure would accelerate innovation, draw on the group's expertise and improve investment in its offering and customer experience, while consolidating its leadership in key markets.
Flutter's Southern Europe & Africa region was created on 1 January 2025. Roberto Di Fonzo, chief executive of Flutter Southern Europe & Africa, will coordinate the regional leadership team. Its members include Paola Bausano, chief product officer; Manuela Belmonte, chief legal and risk officer; Francesco Borsetti, chief digital Italy officer; and Sian Carson, chief people officer. Selim Ergün, managing director of Sisal Şans in Turkey; Massimo Ingrassia, chief retail and omnichannel Italy officer; and Mario Martinelli, chief technology officer, are on the team. The team includes Laura Orsini, chief financial officer; Rosangela Robbiani, chief public affairs officer; and Enrico Rusi, chief transformation officer.