FIT says ADM data show online gambling outpacing Italy’s physical channel
The Italian Federation of Tobacco Retailers (FIT) said ADM’s 2024 Blue Book recorded €157.39bn in legal gambling turnover in Italy, including €92.09bn online and €65.30bn through physical channels. FIT said online turnover rose 11.57% in 2024, while physical-channel turnover increased 0.31%.
The figures show operators a widening gap between online and land-based gambling turnover and player spending in Italy.