FIRST.bet appoints Victor Arias as LATAM commercial head
People moves · SectorWire deskSource published
Summary
Reportedly, FIRST.bet has appointed Victor Arias as VP of LATAM and Head of Commercial for Latin America. Arias was previously at Pragmatic Play.
Why it matters
The hire gives FIRST.bet a senior commercial lead for Latin America as it courts operators in the region.
Cite as: SectorWire, “FIRST.bet appoints Victor Arias as LATAM commercial head”, 14 September 2026, https://sectorwire.news/item/first-bet-appoints-victor-arias-as-latam-commercial-head/
Key facts
- Type
- Appointment
- Parties
- FIRST.bet, Pragmatic Play