16 OctLicences & markets
FIRST.bet offers sportsbook engine to Swedish operators
Swedish operators can retain control of their frontend while using FIRST.bet’s sportsbook functions.
FIRST.bet
Business and regulatory developments involving FIRST.bet. Open in the feed
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Companies
Bet da Sorte, Atlaslive, GANHEI, Betvip, Single Software, Cactus
Company dossier
Licensing, commercial relationships and regulatory developments.
Licences by market
- Sweden
Deals and partners
Suppliers and customers
- Customer: Alea 2026-09-08 · entry
- Customer: Atlaslive 2026-07-27 · entry
- Customer: Atlaslive 2026-07-27 · entry
- Customer: Atlaslive 2026-07-29 · entry
- Customer: Bet da Sorte 2026-08-13 · entry
- Customer: Bet da Sorte 2026-08-13 · entry
- Customer: Bet da Sorte 2026-08-13 · entry
- Customer: Bet da Sorte 2026-08-13 · entry
- Customer: Betvip 2026-08-04 · entry
- Customer: Betvip 2026-08-04 · entry
People moves
- Víctor Arias joined 2026-09-14 · entry
Relationships
Reported licences, deals, appointments and other connections. Follow the entry links for context.
Supplier to
- Alea 2026-09-08 · entry
- Atlaslive 2026-07-27 · entry
- Atlaslive 2026-07-27 · entry
- Atlaslive 2026-07-29 · entry
- Bet da Sorte 2026-08-13 · entry
- Bet da Sorte 2026-08-13 · entry
- Bet da Sorte 2026-08-13 · entry
- Bet da Sorte 2026-08-13 · entry
- Betvip 2026-08-04 · entry
- Betvip 2026-08-04 · entry
- Pragmatic Solutions 2026-07-21 · entry
- Bet da Sorte 2026-08-13 · entry
Partnered with
Operates in
Appointed
- Víctor Arias 2026-09-14 · entry
Timeline
Newest first, grouped by month.
October 2026
September 2026
14 SepPeople moves
FIRST.bet appoints Víctor Arias to lead Latin American commercial operations
Arias will lead FIRST.bet’s Latin American commercial operations as it builds its regional hub and team, with Brazil central.
8 SepDeals & M&A
Alea selects FIRST.bet as exclusive sportsbook technology partner
Alea expands its product range with a sportsbook supplied through its exclusive technology partnership with FIRST.bet.
August 2026
13 AugDeals & M&A
Bet da Sorte returns to FIRST.bet platform in Brazil
The switch restores FIRST.bet as Bet da Sorte’s operating platform.
13 AugDeals & M&A
Bet da Sorte returns sportsbook services to FIRST.bet
The agreement restores FIRST.bet’s managed sportsbook services for the Brazilian brand.
13 AugDeals & M&A
Bet da Sorte renews FIRST.bet sportsbook technology agreement
The renewed agreement restores FIRST.bet as Bet da Sorte’s sportsbook technology provider.
13 AugDeals & M&A
FIRST.bet renews agreement with Bet da Sorte
The renewal maintains FIRST.bet’s supplier relationship with Bet da Sorte.
13 AugDeals & M&A
Bet da Sorte renews FIRST.bet sportsbook relationship
The renewed agreement changes Bet da Sorte’s sportsbook service provider.
6 AugDeals & M&A
GANHEI renews FIRST.bet sportsbook partnership in Brazil
The renewed agreement provides GANHEI with managed sportsbook technology for Brazil.
6 AugDeals & M&A
GANHEI renews FIRST.bet sportsbook technology relationship
The renewal gives GANHEI access to FIRST.bet’s managed sportsbook platform.
6 AugDeals & M&A
GANHEI renews Brazilian sportsbook agreement with FIRST.bet
FIRST.bet will continue supplying GANHEI’s sportsbook technology.
4 AugDeals & M&A
Betvip switches sportsbook to FIRST.bet on Cactus platform
The launch changes the sportsbook technology used by Betvip.
4 AugDeals & M&A
FIRST.bet supplies sportsbook technology to Brazil’s BetVip
The deal replaces BetVip’s former supplier with FIRST.bet sportsbook technology.
4 AugDeals & M&A
Betvip launches FIRST.bet sportsbook on Cactus platform
The migration changes the technology supplying Betvip’s betting operations.
July 2026
29 JulDeals & M&A
Atlaslive integrates FIRST.bet sportsbook into platform
The integration expands the sportsbook options available to Atlaslive customers.
27 JulDeals & M&A
FIRST.bet partners with Atlaslive to target Brazil
The agreement connects FIRST.bet and Atlaslive around Brazil’s gambling market.
27 JulDeals & M&A
Atlaslive adds FIRST.bet sportsbook technology
The integration broadens the betting technology available within Atlaslive’s platform.
27 JulDeals & M&A
Atlaslive adds FIRST.bet sportsbook technology through partnership
Atlaslive operators gain an additional sportsbook technology option.
22 JulDeals & M&A
FIRST.bet partners with ADI Predictstreet on Latin American prediction markets
The agreement adds prediction market capabilities to FIRST.bet’s B2B offering.
21 JulDeals & M&A
FIRST.bet integrates sportsbook with Pragmatic Solutions PAM
The integration adds FIRST.bet’s sportsbook to Pragmatic Solutions’ customer offering.
Connected to
Relationships extracted from our entries: partners, suppliers, investors, licensing and markets.
Appointment
Víctor Arias
Partner
ADI PredictStreet, Alea, Atlaslive, Bet da Sorte, GANHEI
Supplies
Alea, Atlaslive, Bet da Sorte, Betvip, GANHEI, Pragmatic Solutions
Timeline
Key developments by month.
- Oct 2026
- Licences & markets FIRST.bet offers sportsbook engine to Swedish operators
- Sep 2026
- Aug 2026
- Deals & M&A Bet da Sorte returns to FIRST.bet platform in Brazil
- Deals & M&A Bet da Sorte returns sportsbook services to FIRST.bet
- Deals & M&A Bet da Sorte renews FIRST.bet sportsbook technology agreement
- Deals & M&A FIRST.bet renews agreement with Bet da Sorte
- Deals & M&A Bet da Sorte renews FIRST.bet sportsbook relationship
- Deals & M&A GANHEI renews FIRST.bet sportsbook partnership in Brazil
- Jul 2026
- Deals & M&A Atlaslive integrates FIRST.bet sportsbook into platform
- Deals & M&A FIRST.bet partners with Atlaslive to target Brazil
- Deals & M&A Atlaslive adds FIRST.bet sportsbook technology
- Deals & M&A Atlaslive adds FIRST.bet sportsbook technology through partnership
- Deals & M&A FIRST.bet partners with ADI Predictstreet on Latin American prediction markets
- Deals & M&A FIRST.bet integrates sportsbook with Pragmatic Solutions PAM
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