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FIFA defends CazéTV broadcast relationship amid Brazil betting-ad investigation

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Brazil’s Senacon is investigating CazéTV over suspected abusive betting advertising during 2026 World Cup coverage, while FIFA said its relationship with the platform and LiveMode was transparent and involved no conflict of interest. Politicians, journalists and influencers questioned why the scrutiny focused on CazéTV, and the platform said it had changed how it presents commercial partners.

The investigation and scrutiny of CazéTV’s advertising approach may affect how broadcasters present betting promotions during sports coverage.

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Brazil investigates World Cup betting adverts on broadcasts

Brazil’s Ministry of Justice is investigating CazéTV, Globo and SBT over suspected abusive betting advertising during prime-time World Cup broadcasts. Separately, a Klavi survey found 34.8% of Brazilians had placed bets since the tournament began, compared with 11% in May; it covered transfers to legal betting sites and a sample of 1.2 million people.

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