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Senacon requests betting-advertising information from four World Cup broadcasters

Regulation

Brazil’s National Consumer Secretariat (Senacon) notified Globo, SBT, N Sports and Amazon to provide information about fixed-odds betting adverts shown during World Cup broadcasts, reportedly giving them ten days to respond. The requests form part of market monitoring, distinct from the preliminary investigation involving CazéTV; Senacon said responses could inform recommendations on advertising rules and future action by the Secretariat of Prizes and Betting (SPA).

Broadcasters may need to disclose advertising controls and practices as Senacon assesses betting-promotion risks.

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Regulation

Brazilian Senate examines betting advertising and gambling harms during World Cup

Brazil’s Senate held a public hearing on 2 July about betting promotion during the 2026 FIFA World Cup and the effects of online gambling. Senators called for tighter advertising rules, while Health Ministry official Gabriella de Andrade Boska said more than 25 million Brazilians gambled in 2025 and 4.4% showed symptoms of gambling disorder. SPA/MF deputy secretary Fabio Macorin said licensed operators must monitor customer behaviour and act when problems emerge.

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