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Brazilian broadcasters oppose possible restrictions on regulated betting

Regulation

Brazilian television networks have reportedly stepped up lobbying in Brasília against possible limits on regulated betting. Globo, SBT and Band have links with betting companies, while football organisations warned that restrictions could affect sponsorship agreements and push consumers towards illegal platforms.

Restrictions could affect broadcasters’ betting partnerships and clubs’ sponsorship contracts in Brazil.

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Globo reviews betting advertising rules after World Cup complaints

Globo is preparing a new internal manual on betting advertising after viewers complained about promotions during the 2026 World Cup, reportedly with criticism focused on CazéTV. The proposed rules under review include restricting presenter endorsements and betting-related content in reality shows; Globo said its advertising follows Brazilian law and regulatory requirements. Conar opened a case concerning CazéTV, while Senacon began a procedure examining broadcasts by Globo, SBT and N Sports.

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