Eurobet.live agreed a multi-year sponsorship to become AS Roma’s main shirt sponsor through the 2028/29 season. The branding appeared on the team’s shirt on 15 March, and the companies said they plan digital initiatives for supporters.
The agreement gives Eurobet.live prominent branding through AS Roma’s first-team shirts and digital activities.
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The Merkur Group was main sponsor of the German table football league's (DTFL) Bundesliga finals weekend, held on 26 and 27 September in Limburg an der Lahn. TFC St. Wendel won the men's title 42:37 against Silpion Hamburg, while Bears Berlin took the women's championship. Merkur's marketing head said the company has been a partner of the DTFL for many years.
The Merkur Group was main sponsor of the Bundesliga finals weekend of the German table football league, the DTFL, the company said in a press release. The event took place on 26 and 27 September at the Kreissporthalle in Limburg an der Lahn, where the men's and women's Bundesliga seasons concluded with the deciding match days and playoffs.
Sportingbet has become the main sponsor of Club de Regatas Vasco da Gama’s professional teams, the club announced. The men’s team debuted the brand on its kit on 25 July, and the women’s team is due to display it from 1 August. The partnership includes a fan engagement programme linked to improvements at the club’s Training Center.
Brazil's ban on betting advertising has left seven of the 14 Série A clubs that had betting brands as main shirt sponsors without one, citing Poder360. Betting firms accounted for 34% of marketing revenue at Brazil's 20 biggest clubs in 2025, about R$1.1bn of R$3.2bn, according to Sports Value. Flamengo and Fluminense wore "Proibir não é proteger" shirts in protest.
Brazil's ban on betting advertising has left seven of the 14 Série A clubs that had betting brands as main shirt sponsors without one, citing a Poder360 survey. The survey covered the last two rounds of the 2026 Campeonato Brasileiro. The federal provisional measure prohibited advertising, marketing and sponsorship related to fixed-odds betting in the country.
Brazilian football club Internacional announced that Shopee had returned to the main shirt sponsorship position after a ban on betting sponsorship and advertising in Brazilian football. The arrangement began against Corinthians on 7 October and was also due to feature in the club’s match against Grêmio on 11 October. The club described it as a one-off sponsorship format as it seeks to broaden commercial revenues.
Coral, part of Entain, has agreed a front-of-shirt sponsorship with Championship club Birmingham City for the 2026/27 season. The brand's logo will appear on the men's and women's shirts, the first front-of-shirt partnership in Coral's history, after two seasons as an official partner. Birmingham City CEO Jeremy Dale said Coral had raised more than £40,000 for the Birmingham City Foundation.