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Polymarket agrees $22m Lazio shirt sponsorship despite Italian ban

Deals & M&A

Polymarket agreed a $22m front-of-shirt sponsorship with Italian football club S.S. Lazio, effective immediately. Italy’s ADM blacklisted Polymarket in October 2025, and regulators consider the platform unlicensed; the report says Italian law also prohibits gambling advertising and sponsorships. Polymarket presents itself as a digital insight partner, while its prediction-market classification remains contested.

The deal tests how Italy’s restrictions on gambling advertising apply to a prediction-market brand’s football sponsorship.

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Deals & M&A

Sportradar reports 47% US revenue growth as prediction-market work expands

Sportradar reported that US revenue rose 47% year on year to €98m in Q3 2026, which the company attributed partly to growing demand from prediction-market businesses. Chief executive Carsten Koerl said the impact of states excluding markets was not material to the company, citing contract terms that restrict content use where those products cannot be offered.

U.S. revenue rose 47% to €98m ($109.7m) in Q3 2026, against Q3 2025. Growing work in the prediction markets industry fueled the 47% year-over-year increase in Sportradar’s U.S. revenue in Q3. CEO Carsten Koerl said he does not worry about more states excluding sports event contracts.

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