Merkur Group sponsors German table football Bundesliga finals weekend as main sponsor
By SectorWire desk ·
Summary
The Merkur Group was main sponsor of the German table football league's (DTFL) Bundesliga finals weekend, held on 26 and 27 September in Limburg an der Lahn. TFC St. Wendel won the men's title 42:37 against Silpion Hamburg, while Bears Berlin took the women's championship. Merkur's marketing head said the company has been a partner of the DTFL for many years.
Why it matters
Merkur’s long-standing partnership shows how a gaming company can gain visibility through table football sponsorship.